U01C — Ecosystem, roles & retail scenario
Ecosystem & scenario
Part C of Unit U01 — the data ecosystem, key roles, and a retail story that ties it together.
By the end of this lesson, you will be able to:
- Name parts of a data ecosystem (sources, storage, tools, people, decisions).
- Differentiate analyst, scientist, engineer, and BI roles (one line each).
- Apply analytical thinking to a simple business scenario.
1. The data ecosystem (preview)
- Sources — apps, websites, sensors, spreadsheets, surveys
- Storage — databases, cloud, data warehouses
- Tools — spreadsheets, SQL, Python, BI dashboards
- People — analysts, engineers, managers, domain experts
- Decisions — pricing, products, hiring, policy
Unit U03 goes deeper on ecosystem and data life cycle. Here you only need the map.
2. Who does what?
| Role | Focus |
|---|---|
| Data analyst | Turn business questions into analysis and clear recommendations |
| Data scientist | Advanced models and experiments (often ML/statistics) |
| Data engineer | Pipelines, databases, reliable data flow |
| BI analyst | Dashboards and reports for ongoing monitoring |
Unit U02 covers the analyst role and daily workflow in detail.
3. Analytical thinking
- Curiosity — ask “why?” and “what if?”
- Context — understand the business before crunching numbers
- Technical mindset — check if data is trustworthy and complete
- Clear communication — one number + short explanation beats a confusing chart
4. Mini-scenario — retail shop
A shop owner notices sales dropped 15% last month.
- Question: Which product categories declined the most?
- Data: Export monthly sales by category from the POS.
- Analysis: Compare this month vs last; rank by change.
- Insight: “Beverages −30%, snacks flat, household +5%.”
- Recommendation: Check beverage supplier pricing; run a targeted promo.
That is analytics in one story: question → data → evidence → answer → action.
5. What comes next in this channel
- U02 — The data analyst role & workflow
- U03 — Data ecosystem & data life cycle
- U04–U09 — Thinking, ethics, toolbox (this channel)
Ready? Take the lesson quiz on this page
Use the Quiz link in the lesson sidebar (or scroll to the quiz section below).
4 questions · you need 100% correct to complete this lesson
Wrong answers show a hint — review the lesson and try again. You earn karma when you pass.
When you pass → continue to U02 — The data analyst role & workflow
Part C: ecosystem map, roles, analytical thinking, and the retail mini-scenario.
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