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U02C1 — Scenarios: giving a clear answer

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U02C1 — Scenarios: giving a clear answer

How to turn your work into a short, clear answer your manager can use right away. One simple example: which ad worked best?

Unit U02 · Part C1 ~8 min read + quiz (6 easy questions) Level: Beginner
Before this: Finish U02A and U02B. Next: U02C2.

By the end, you will be able to:

  1. Know what makes an answer good for a busy manager.
  2. See the difference between a weak and a strong answer.
  3. Follow one simple example from question to answer.

1. A good answer is short and clear

When someone asks you a data question, they want a clear answer they can use — fast. Not a big file. Not “I looked at the data.”

The 5-minute test: Can a busy manager read your answer and know what to do in 5 minutes? If yes, it is a good answer.

2. Weak answer vs strong answer

WeakStrong
“Here is a big file.”“Sales dropped 10% last month, mostly in the North shop.”
“I looked at the data.”“Ad B is cheaper — put more money there.”
A chart with no titleA chart with a title and one short sentence under it
Common mistake: spending a lot of time on a pretty chart, but forgetting the one clear sentence. Write the sentence first.

3. A strong answer has 3 simple parts

1The headline — one sentence with a number. Example: “Sales dropped 10% last month.”
2The proof — one small chart or table that shows it.
3The next step — what to do. Example: “Check the North shop.”

4. Simple example — which ad worked best?

Your boss asks: “Which online ad worked best last month?”

1Ask what “best” means. Most new customers? Or the cheapest? Say the boss answers: cheapest per customer.
2Get the numbers. How much money each ad spent, and how many customers it brought.
3Compare. Ad B brought customers for $12 each. Ad A cost $28 each.
4Give the answer. “Ad B is the cheapest ($12 vs $28). Put more money in Ad B.”
Why ask first? If the boss meant “most sales,” a different ad might win. Asking what “best” means keeps you from measuring the wrong thing.

U02C2 continues this skill with a shop-returns example and a short checklist.

Now take the quiz on this page

6 easy questions · get them all right to pass

When you pass → U02C2

Turn analysis into a short, clear answer. Everyday example: which ad worked best? Quiz: 6 easy questions · 100% to pass. Next: U02C2 (same skill, shop example + checklist).

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